Posts tagged “Starbucks”

February 2016

Innovation in a cup of joe

Finding Innovation in a Cup of Coffee

Innovation doesn't have to be this forced, epic thing.  A simple cup of coffee can inspire a thought that brews into genius. The coffee culture that has caught on in the United States didn't exist several decades ago. A cup of joe used to be a strictly utilitarian beverage, limited to the industrial-strength office swill or watered-down instant crystals from a jar. Teens didn't drink it, and the local diner certainly didn't offer a mocha frappucino on the menu. But in [...]