Posts tagged “Prototyping”

August 2017

#InnovatorsMeetup In Review – The 3×5 Voice of the Customer Method

The big take away from this session was simplicity.  Scott Burleson, Sr. Vice President of The AIM Institute, shared an incredible tool to easily gather customer needs. And just as he promised you could do it with a 3x5 index card. He shared some late night clips from Jimmy Kimmel to demonstrate how customers sometimes don’t notice changes in products. It’s worth a watch if you have 4 minutes. Scott made a BOLD statement - market research can be over complicated. He [...]

April 2017

#InnovatorsMeetup In Review – Virtual Ideation: Activating Customer Insights into Testable Concept Prototypes

The big question lingered as #innovatormeetup members rolled in the meeting space at the West Regional Library in Cary...Can virtual ideation really work? Can it replace in-person brainstorming and ideation sessions? More importantly, can it be effective when working on physical products?  Our featured speaker and innovator was Ty Hagler, who is the Principal at Trig® an award-winning innovation, design, and marketing firm based in Chapel Hill, NC. First, Ty is just a cool dude. He was once an Olympic hopeful [...]