Posts tagged “Innovation”

August 2017

#InnovatorsMeetup In Review – The 3×5 Voice of the Customer Method

The big take away from this session was simplicity.  Scott Burleson, Sr. Vice President of The AIM Institute, shared an incredible tool to easily gather customer needs. And just as he promised you could do it with a 3x5 index card. He shared some late night clips from Jimmy Kimmel to demonstrate how customers sometimes don’t notice changes in products. It’s worth a watch if you have 4 minutes. Scott made a BOLD statement - market research can be over complicated. He [...]

July 2017

June 2017

#InnovatorsMeetup In Review – Alexa: What are multi-modal experiences? Learn what & create one w/ WillowTree

We explored next generation digital and mobile from award-winning development group WillowTree Inc. Experience their design thinking-based innovation process with an interactive multi-modal design workshop designing the grocery experience of the future. Thanks Nate Wooten, a Principal Product Strategist at WillowTree, for hosting. You were an incredible guide into the great unknown. The team at Willow Tree gave us a peek into their process and innovative experiences with big brands like HBO, Samsung, GE, Johnson & Johnson and Lidl.  We were all [...]

May 2017

April 2017

#InnovatorsMeetup In Review – Virtual Ideation: Activating Customer Insights into Testable Concept Prototypes

The big question lingered as #innovatormeetup members rolled in the meeting space at the West Regional Library in Cary...Can virtual ideation really work? Can it replace in-person brainstorming and ideation sessions? More importantly, can it be effective when working on physical products?  Our featured speaker and innovator was Ty Hagler, who is the Principal at Trig® an award-winning innovation, design, and marketing firm based in Chapel Hill, NC. First, Ty is just a cool dude. He was once an Olympic hopeful [...]

March 2017

Leadovator Showcase and Book Release Shared Experience RECAP

"Best book launch event ever," was the most frequent comment shared from attendees on March 14, 2017, at the SOLD OUT Leadovator Showcase and bestselling book -  The Innovation Revolution - release and signing event in Raleigh, NC. This event was NOT a book-signing as usual. Instead, it was a shared experience to demonstrate the power of unleashing #hiddengenius to change the world.  That's exactly what we did. I could have hogged the stoplight...it was my party after all, but that would have [...]