Posts tagged “experience design”

August 2017

#InnovatorsMeetup In Review – The 3×5 Voice of the Customer Method

The big take away from this session was simplicity.  Scott Burleson, Sr. Vice President of The AIM Institute, shared an incredible tool to easily gather customer needs. And just as he promised you could do it with a 3x5 index card. He shared some late night clips from Jimmy Kimmel to demonstrate how customers sometimes don’t notice changes in products. It’s worth a watch if you have 4 minutes. Scott made a BOLD statement - market research can be over complicated. He [...]

April 2017

#InnovatorsMeetup In Review – Virtual Ideation: Activating Customer Insights into Testable Concept Prototypes

The big question lingered as #innovatormeetup members rolled in the meeting space at the West Regional Library in Cary...Can virtual ideation really work? Can it replace in-person brainstorming and ideation sessions? More importantly, can it be effective when working on physical products?  Our featured speaker and innovator was Ty Hagler, who is the Principal at Trig® an award-winning innovation, design, and marketing firm based in Chapel Hill, NC. First, Ty is just a cool dude. He was once an Olympic hopeful [...]

February 2017

#InnovatorsMeetup In Review – Secrets from Elite Futurists to Discover Your Next Move

Discover Your Next Move from the Secrets of Elite Futurists Recap Innovator Teresa Spangler, CEO of Plazabridge Group facilitated a powerful discussion on how futurists predict trends at our most recent #innovatorsmeetup. First, she explained what futurists do. They look at data to discern trends to predict the future. Data comes in all forms. They try to make connections that others don't see. And, yes, sometimes they get it wrong. Teresa shared projects she and her team were working on, including patent for using [...]

November 2016

#InnovatorsMeetup In Review – Service Design & Rapid Prototyping – A Workshop

Service Design Rapid Prototyping Workshop Recap Patrick McGowan, @theservdesgroup, Service Design Expert from The Service Design Group facilitated a powerful rapid prototyping  workshop for service design at our most recent #innovatorsmeetup.  A quick setup  of the workshop will offer context for the insights Patrick shared. Workshop Type: Business case-based workshop --Intentionally Patrick kept the business case vague in order to allow participants to explore innovative ideas. The case had a specific audience so the teams would design a service that meets the needs and expectations of that [...]