New book reveals proven method to transform ideas into impact

FOR IMMEDIATE RELEASE

New book reveals proven method to transform ideas into impact that drives consistent, exponential growth inside corporations

RALEIGH, NC — January 23, 2017. A new book from an MBA and dynamic business leader helps companies and corporations discover and operationalize innovation at a fraction of the time and costs of traditional strategy, planning, or innovation efforts and realize consistent, impressive financial outcomes.

In “The Innovation Revolution: Discover the Genius Hiding in Plain Sight” ($14.95, March 2017) author K. Melissa Kennedy taps her hands-on business innovation know-how to outline successful change and growth strategies tailored for corporations and large companies. This detailed, step-by-step guide introduces and explains the Smart Speed™ Method, a proven, rapid results method that operationalizes innovation within the enterprise.

The ability to deliver consistent innovation with over-extended resources at speed is a leadership imperative for the future success of corporations. The number one responsibility of the 21st century leader is to confidently make quick, calculated decisions based on massive amounts of imperfect information, combined with real customer-driven intelligence, at velocity.

Leaders must know how to engage a growing, independent, and purpose-driven class of employees that are disrupting everything and leaving nowhere to hide in this digital age. We must meet exponential growth expectations, despite complex competitive dynamics and dysfunctional, often linear, internal processes and culture. This is a 21st century leader’s new normal.

There is a way to master this new leadership requirement and deliver. Kennedy spent many years working for and building successful companies and has parlayed that experience into a unique process for harnessing hidden assets inside organizations.

The new book introduces and explains the Smart Speed™ Method, a proven, rapid results method driven by employee INTRApreneurs that operationalizes innovation within the enterprise, and at a fraction of the time and costs of traditional strategy, planning, or innovation efforts.

Inside this essential guide, the 21st century innovative leader will discover

  • The 360-degree reality check that explains the flattening of business, the slowing of decision making and how industry titans turn into cumbersome Titans without even knowing it
  • The Smart Speed™ Method, a blueprint for creating intrapreneurs who are invested and empowered within the corporate framework
  • Effective ways to create consistent and effective change in an upward flow and to retool and empower yourself, your employees, and your organization.

Chris Heivly, co-Founder of MapQuest, shares his insights “The world is littered with dinosaur corporations who just can’t find a way to innovate and as a result become less relevant every day. Could this be you? Today’s best practices around startups can be yours as well. Simply take a read of this book and be both inspired to start as well as build a framework for effective innovation inside your company. I have been there through stints inside a $6 Billion company, the Federal government, and as co-founder of MapQuest. The best business books are easy to consume and leave you with some great insights.”

The Innovation Revolution: Discover the Genius Hiding in Plain Sight” will be available on Amazon March 7.

About K. Melissa Kennedy and 48 Innovate

K. Melissa Kennedy is the founder, managing partner, and dynamic leader of 48 Innovate. As the creator of Smart Speed™, a unique process that focuses on intrapreneurship-taking advantage of the innovation-driving resources hiding in plain sight inside large companies and corporations. Kennedy and 48 Innovate have helped clients implement over $1 billion in revenue-generating projects.

Kennedy is a passionate advocate for breaking through the quagmire of corporate bureaucracy and empowering internal teams with the best parts of startup culture: teamwork, focus, speed, accountability, and action.

To learn more about the innovation programs and services offered, visit www.48innovate.com.

Contact: K. Melissa Kennedy

Company Name: 48 Innovate

Phone Number: 919-348-2207

Email Address: mail@48innovate.com

Company Website: www.48innovate.com

Book Website: http://www.innovationrevolutionbook.com/

###