Meet The Team

Meet the Team

K. Melissa Kennedy, MBA
Founder. Bestselling Author.
Managing Partner
Intrapreneur. Entrepreneur.
Enthusiastic leader and speaker.
Teller of truths.
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Organizations that actually want to get things done get their people to work with K. Melissa Kennedy.

What kinds of things? Introducing new products. Building customer loyalty. Improving sales processes. Reorganizing operations to boost efficiency. In short, the kinds of activities that make a real difference inside big companies like Cisco, MetLife and Arby’s — for the people involved, for their customers and, oh yeah, for the bottom line.

To the tune of more than $1 billion in revenue-generating projects. And counting.

It’s all made possible by Smart Speed™, a unique process that focuses on intrapreneurship — taking advantage of the innovation-driving resources hiding in plain sight: front-line employees who have unique insights and great ideas. And who can, given the chance, launch amazing, effective, strategic, workable new initiatives in just 48 hours.

Yes, 48 hours. Hence the company name.

In previous work lives, Melissa lived through enough high-priced consultant engagements and shiny-object acquisitions to learn that they’re typically ineffective. And adding insult to injury, they take away too much time from real work.

That made her a passionate advocate for breaking through the quagmire of corporate bureaucracy and empowering internal teams with the best parts of startup culture: Teamwork. Focus. Speed. Accountability. Action.

Which led, in turn, to a series of successes, for herself and for her clients:

  • She pioneered one of the first social media strategic plans for Cisco System — including a monthly online video program that was viewed by 120,000 customers within the first year and ultimately helped add more than $1 billion to the sales pipeline
  • She launched a comprehensive marketing initiative for NC State University — which led to its first $1 billion fund-raising campaign
  • She co-led the effort to raise $3.1 billion for North Carolina public universities and community colleges — the largest higher education bond referendum campaign in US history

The icing on all those billion-dollar cakes? With her quick wit, abundance of energy, leadership flair and infectious enthusiasm, working with Melissa can be a heck of a lot of fun.  As the fine folks from these organizations have already discovered:

Cisco, MetLife, Lancope, Arby’s, Capitol Broadcasting Company New Media – WRAL, PRSONAS, Cranfill Sumner & Hartzog, REVO Communications, Erno Group, Focus Carolina, Madan Global, UNC Lineberger Comprehensive Cancer Center, INZONE Brands, Albright Digital, Spring Metrics and NC State Kenan Fellows.

Melissa’s first book The Innovation Revolution,  Discover the Genius Hiding in Plain Sight achieved #1 bestseller in 12 categories on Amazon in March 2017. It’s the essential guide for the 21st-century leader to deliver rapid results within the enterprise by creating and empowering INTRApreneurs – entrepreneurs on the inside. It reveals startup secrets reengineered to work for the enterprise.

Scott Martell, MS, PMP, ECMP
Partner, Chief Sales Officer
Agile Ideation Ninja
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Scott is a leader with more than 17 years of experience in Technology and Innovation consulting, Scott comes to 48innovate after recently working in the Healthcare Space as Director of Digital Services for Loma Linda University Health. Scott has a masters in Management, Leadership and Strategy, to compliment his experience. He brings both his enthusiasm for innovation and passion for fostering employee engagement with proven experience.

Some experience highlights include:

* He launched enterprise content solutions for Loma Linda University Health and worked with executive leadership to develop a team focused on innovation and technology strategies.

* He led the US operations for AOL International to maintain the target of 99% service availability SLA with Europe and Asia Pacific business partners. Saved over 40 million in partner down time costs and exposure by developing and initiating the support strategy and partnerships with the call centers.

*He led the remote site support team for Acquisition and Technology at the Office of Under Secretary of Defense in the Pentagon to ensure compliance and security.

*He was deployed as a member of the US Army Aviation Battalion in support of Operation Uphold Democracy.

Looking for a dynamic, high-energy speaker?

Contact us today.

You bring the group, we’ll bring the inspiration.  All of our speaking engagements include fun, interactive exercises, actionable outcomes and follow-up mini innovation and collaboration exercises.

Key topic areas within our expertise include: employee-driven innovation, INTRApreneurship, entrepreneurshipstartup mindset, lean startup methodologies, design thinking, digital fluency, growth strategies, social selling, sales innovation, marketing and brand innovation, employee engagement, employee experience team building and collaboration, and outcome-based meetings and events.

A valuable ROI process, insightful and fun.
KevinMetlife