Cisco Commercial Sales South – Case Study

Save time, energize and inspire your workforce while getting measureable results from thinking outside the box

How 48 Innovate Solved Two Problems for Cisco Commercial South

 

THE CHALLENGE

Annual sales planning with a geographically scattered and busy leadership team took almost 6 weeks of scheduled and rescheduled meetings—too long to be efficient and meet market demand.

Also, the process involved leadership only, leaving team members removed from decision-making. Studies show that this decision-making gap is a prime reason large technology companies like Cisco lose talent to innovate startups.

What a great tool for team engagement and buy-in...Plus we streamlined a process that normally takes 6 weeks of meetings into just two short days!

Annette BlumDirector of Business Strategy - Cisco Commercial South Sales


 

THE SOLUTION

Enter 48 Innovate, a two day experience that infuses a nimble entrepreneurial spirit into the world of big business, and change organizations from the ground up.

Patterned on the internationally popular entrepreneurial nonprofit, Startup Weekend, which brings facilitators, judges and entrepreneurs together for an intense round of pitching and competition; 48 Innovate invited 35 people from across all functions of Cisco Commercial South to a boutique hotel in the eclectic mountain city of Asheville, NC.

The participants were armed with information. Our 48 Innovate team worked in advance with Cisco leadership to set challenges, goals, and disseminate real market data to participants.

Invitees were challenged to each come prepared with 60-second pitch to grow business by 20%.

Effective as a leadership tool and great way of fostering healthy interaction between individual participants and management.

48 Innovate Participant

No celebrity appearances or laser light shows; just smart people skipping the usual corporate dance, rolling up their sleeves and sharing their best ideas.

In return, Cisco Commercial South leadership committed to adopting the winning presentation as a part of their sales strategy. Group executives were just as involved in the process as individual participants, serving as coaches and final judges. As a result, the level of participation and buy-in was high across the board.


 

THE TAKEWAY

48 Innovate over delivered, generating not one, but two viable plans with specific and actionable business cases for 20% growth. Cisco Commercial South Leadership plans to implement them both.

Additionally, 15 other actionable ideas were generated in pitch rounds. Management plans to pursue many of these as additional projects throughout the coming year.

48 Innovate took away high marks from Cisco participants. Exit surveys generated an average rating of 4.93 out of a possible 5 with attendees describing their experiences as…awesome…well planned and executed without being micro-managed—bravo!

Finally, Cisco Commercial South team members were reinvigorated by the 48 Innovate process on several levels.

Very refreshing to see this approach from Cisco. It was also energizing to see so many peers with an equal passion for the company.

48 Innovate Participant


summary

 

SUMMARY

Time saver, team builder, leadership tool, idea incubator and actionable plan creator—Cisco Commercial South Executives called 48 Innovate one of the best investments their group has ever made!

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