August 2017
#InnovatorsMeetup In Review – The 3×5 Voice of the Customer Method
The big take away from this session was simplicity. Scott Burleson, Sr. Vice President of The AIM Institute, shared an incredible tool to easily gather customer needs. And just as he promised you could do it with a 3x5 index card. He shared some late night clips from Jimmy Kimmel to demonstrate how customers sometimes don’t notice changes in products. It’s worth a watch if you have 4 minutes. Scott made a BOLD statement - market research can be over complicated. He [...]
July 2017
June 2017
#InnovatorsMeetup In Review – Alexa: What are multi-modal experiences? Learn what & create one w/ WillowTree
We explored next generation digital and mobile from award-winning development group WillowTree Inc. Experience their design thinking-based innovation process with an interactive multi-modal design workshop designing the grocery experience of the future. Thanks Nate Wooten, a Principal Product Strategist at WillowTree, for hosting. You were an incredible guide into the great unknown. The team at Willow Tree gave us a peek into their process and innovative experiences with big brands like HBO, Samsung, GE, Johnson & Johnson and Lidl. We were all [...]
May 2017
