#InnovatorsMeetup In Review – The 3×5 Voice of the Customer Method

The big take away from this session was simplicity.  Scott Burleson, Sr. Vice President of The AIM Institute, shared an incredible tool to easily gather customer needs. And just as he promised you could do it with a 3x5 index card. He shared some late night clips from Jimmy Kimmel to demonstrate how customers sometimes don’t notice changes in products. It’s worth a watch if you have 4 minutes. Scott made a BOLD statement - market research can be over complicated. He [...]